Penn State Residential Dining Halls
The Penn State Residential Dining Halls do not have the best reputation for food among the students.
I was brought in to be the Social Media Coordinator to help promote their goods and services. I managed the Penn State Dining social media accounts from February 2015 to May 2015 and January 2016 to May 2016. In this time, I was able to increase student engagement with these accounts: Twitter, Facebook, and Instagram.
When I started as the Social Media Coordinator, an Instagram account for the dining halls did not exist. Thus, I created the Instagram account and held promotional events for the new Instagram. The events were held in the dining halls to promote both the food and services, as well as the new Instagram.
The events and other social media tactics helped rack in over 1,000 followers, as well as higher user engagement on the posts.
The link to the Instagram account:
Above and below are samples from the Penn State Dining Instagram during the period that I ran the account.